How to Get More Search Engine Traffic to Your Site
Search engine traffic commonly called organic traffic is one of the best ways to attract
targeted site visitors to your website.
Search engine traffic is a very valuable commodity online and finding new
ways to increase it is a constant quest for any website owner. Driving traffic to our websites or blogs is
an ongoing obsession since without it our sites serve no purpose.
When you consider that the vast
majority of sites online are there for the purpose of generating a profit it would be fair to say traffic
equals money.
5 different ways we can better optimize our sites to get more traffic from the search engines without even leaving the site itself.
1.Page
Title
The title of your website is just that, a short and descriptive title telling both
the search engines and the site visitors what your website is all about. The title tags are critical
because online searches rely upon these tags to be accurate in their description. Usually this tag will be
what will appear in the search results so careful consideration must be given to what you put in here.
When driving traffic to your website you need to be sure you are representing it
accurately.
2.Meta Description Tags
These tags are used
to describe website 'pages' allowing search engines to determine the appropriate or relevant
keywords your page should be ranked for. Once again as in the title you should be sure the meta
description tags accurately depict what the page is all about and that your keywords are relevant to the
content.
3.Page Headings
Your page heading is actually
located on the page itself and is essentially used as to help describe to site visitors what the content
of the page is about. Keywords that you are trying to rank for from the page should be used in the page
heading.
For instance if your page is about toy dogs as companion pets your heading can be
"The Most Adaptable Toy Dog for a Large Family." The content of your page can then describe the
breed you are referring to and why it is so adaptable.
4.Keyword
Use
Properly using keywords in your content is a must if your intent is to help search
engines find your content easily. Your keyword use should not exceed much more than 3 percent of your
total content. For example if your content is 500 words in length and you use 10 keywords your
'keyword density' is 2 percent.
A proper balance needs to be made when using keywords
since you do not want to use too many and get penalized by ranking poorly in the search results. On the
other hand using too few make your site loses its relevancy to these keywords. A range between 2 and 3
percent is generally recommended.
5.Link to Other
Pages
Linking pages on your website helps site visitors more easily navigate the website
or blog. If you have one page that has content related to that of another page on your site using an
anchor text link helps to bridge these pages. For the reader this helps them more easily find other
content that they may be interested in reading.
This also makes it easier for search engines to
'crawl' your site finding more relevant content that will help to rank your site higher in the
listings.
Having a steady flow of search engine traffic is a must for any site that expects to
maintain a 'healthy' existence online. Driving traffic to our sites is both a constant effort
and process that needs to be put forth monitored and maintained. This however should not be confused with
ATTRACTING traffic.
By making your site more search engine friendly as we
reviewed above you will in fact stead be ATTRACTING your website traffic. This is a
VERY good thing for a few reasons. The people you get will be targeted, free, and all with just a little bit of 'one time' effort from you.
